No account connection required. Just paste your headline(s) and description text directly into the grader. You don't need to authorise any access or share your account data. The grader works purely on the ad copy you provide — which also means you can grade competitor ads, hypothetical copy, or drafts you haven't published yet.

The grader uses Claude (Anthropic) or Gemini (Google) — the same frontier AI models used in enterprise tools. The scoring is calibrated against thousands of real Google Ads patterns and conversion principles. That said, AI scoring is a directional signal, not a guarantee. A score of 80 means your copy follows proven best practices — real-world performance will always depend on your landing page, audience targeting, and bid strategy too.

The industry benchmark compares your ad against typical copy quality in your selected vertical — Ecommerce, SaaS, Local Services, Finance, etc. Average scores differ significantly by industry. A 65 in competitive Finance means something different to a 65 in Local Services. The benchmark gives you context so you know whether your score is strong or weak relative to what you're actually competing against.

Yes. The grader evaluates copy quality universally — the same principles that make Google Ads convert (strong headlines, clear CTA, emotional triggers) apply equally to Microsoft Advertising. The character limits are identical (30/30/90), so your graded and rewritten copy is immediately usable on both platforms.

BrandBrahma Paid Ads OS is our full campaign management platform for Google and Bing Ads. The Basic plan gives you an AI agent that monitors your campaigns 24/7, flags issues, generates optimisation recommendations, and lets you approve changes in one click. The Premium plan adds a dedicated human ads specialist who reviews every AI recommendation, handles strategy, and joins a monthly call with you. Think of it as an AI-powered agency at a fraction of the price.

Google's Ad Strength indicator primarily measures variety and coverage — how many headlines and descriptions you've added, whether you're using pinning, keyword inclusion, etc. It doesn't evaluate copy quality, emotional resonance, CTA effectiveness, or whether your message will actually convert. BrandBrahma's grader scores the persuasion quality of your words — which is what actually drives clicks and conversions, not just ad approval.

There's currently no hard limit on free grades. Grade as many ad variations as you want — we want you to test, iterate, and find your best-performing copy. If you're an agency grading multiple client ads, go ahead. The tool is free to use as a creative testing and quality-check resource. We hope that when you need full campaign management, you'll think of BrandBrahma first.