Yes, the content audit is completely free — no credit card, no trial period, no hidden fees. You enter your URL, we analyse your content landscape, and you get a full report with gaps, clusters, and a publishing calendar. We offer paid content creation tiers if you want us to produce the content for you, but the audit itself is always free.

Topic clusters are groups of related content organised around a central pillar page. Search engines reward websites that demonstrate topical authority — meaning comprehensive coverage of a subject rather than isolated blog posts. Our audit maps your existing content into clusters and identifies where you're missing pillar pages, supporting articles, or internal linking opportunities that could significantly boost your rankings.

Google has clarified that AI-generated content is not inherently penalised — what matters is quality, relevance, and helpfulness. Our three-tier system lets you choose: Basic AI for volume content like FAQs and product descriptions, AI + Human Edit for polished blog posts, or Expert Human for thought leadership. The right choice depends on your content type, audience expectations, and budget.

The audit identifies several types of gaps: keyword gaps (topics your competitors rank for that you don't cover), content depth gaps (topics you've touched on but haven't covered thoroughly enough), format gaps (missing content types like how-to guides, comparisons, or case studies), and freshness gaps (outdated content that needs updating). Each gap comes with a priority score based on search volume and competition level.

We recommend running a content audit at least once every quarter. Search landscapes shift constantly — new competitors publish content, search intent evolves, and algorithm updates change what ranks. A quarterly audit ensures your content strategy stays aligned with current opportunities. Since our tool is free and instant, there's no reason not to audit more frequently if you're actively publishing.

Yes. Beyond traditional SEO, our content strategy accounts for Answer Engine Optimisation (AEO) — structuring content so AI assistants like ChatGPT, Perplexity, and Google's AI Overviews cite your pages — and Generative Engine Optimisation (GEO) — ensuring your brand appears in AI-generated search results. The audit flags opportunities to structure content for these emerging discovery channels alongside traditional search.

The calendar gives you a week-by-week publishing plan with specific article topics, target keywords, recommended content formats, and priority levels. Topics are sequenced strategically — pillar pages first, then supporting cluster content — so you build topical authority systematically rather than publishing random posts. You can use it as-is or customise it to fit your team's capacity.