How important is to have an exact match brand/business names

Let's study about domain names today and also dig deep to know how significant it is to have a perfect matching domain name for your online business ? In general terms, Domain name is nothing but your online brand/business name, To take your business online you need to have a domain name and In technical terms, A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes. In general, a domain name identifies a network domain, or it represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a website
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